Every year, Pantone, a company that develops color systems for a variety of industries, pores over aesthetic trends--analyzing movies, technology, traveling art collections, popular travel destinations, upcoming sports events, and more--and crowns a new shade the Color of the Year. Once the announcement is made, it's only a matter of time before you start to see products in that hue show up on shelves. Check out the newest pick and take a look back at past winners.--Lindsay Blakely
In the year 2015, you're going to be seeing a lot more of shade 18-1438. That color is also known as Marsala, for you color neophytes. Here's how Pantone describes: "Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal" while also exuding a "sophisticated, natural earthiness." And arguably unlike last year's Radiant Orchid, this is a shade Pantone says appeals to both men and women.
What it conveys: warmth, confidence, stability
2014 was the year of Radiant Orchid. According to Pantone, Radiant Orchid is an "invitation to innovation" that "encourages expanded creativity and originality." And you just thought it was regular purple.
What it conveys: confidence, warmth
Pantone picked a lively green shade for 2013 that it described as one of "elegance and beauty that enhances our sense of well-being, balance, and harmony."
What it conveys: regeneration, clarity, healing, renewal
This "seductive" reddish orange, says Pantone, offers a hard-to-miss shot of energy.
What it conveys: heat, drama
Honeysuckle is a shade designed to lift the spirits. At the time of the selection, Pantone called it "a brave new color for a brave new world."
What it conveys: courage, confidence, carefree
2010 was the year of turquoise--a color inspired by the water and the sky. "Through years of color word-association studies, we also find that to many people, turquoise represents an escape, taking them to a tropical paradise that is pleasant and inviting--even if it is only a fantasy," Pantone said in a news release.
What it conveys: comfort, healing, compassion, truth
With the economy in turmoil, Pantone looked for a warm and reassuring hue to represent 2009. Mimosa, which mimics the "nurturing quality of the sun," did the trick.