The Most Important Color in Business?

courtesy of Pantone
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2015: Marsala

In the year 2015, you're going to be seeing a lot more of shade 18-1438. That color is also known as Marsala, for you color neophytes. Here's how Pantone describes: "Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal" while also exuding a "sophisticated, natural earthiness." And arguably unlike last year's Radiant Orchid, this is a shade Pantone says appeals to both men and women.

What it conveys: warmth, confidence, stability