The Most Important Color in Business?

courtesy of Pantone
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Every year, Pantone, a company that develops color systems for a variety of industries, pores over aesthetic trends--analyzing movies, technology, traveling art collections, popular travel destinations, upcoming sports events, and more--and crowns a new shade the Color of the Year. Once the announcement is made, it's only a matter of time before you start to see products in that hue show up on shelves. Check out the newest pick and take a look back at past winners.--Lindsay Blakely