8 Startups That Have Mastered the Unboxing Experience
8. Penclic Numpad
This clever keypad, which you use for fast numeric typing next to your computer, uses two important package design principles. One is that the Penclic box itself looks like an animated character, so it draws your attention. The second is that there's a clever saying ("You can count on me") that makes you wonder what is inside and how the product works. Both were important because the product itself is more of an accounting aid and not that eye-catching on its own.