8 Startups That Have Mastered the Unboxing Experience
5. Pad & Quill
A small company has a distinct advantage over larger product companies. With fewer "cooks in the kitchen" you can entertain a few different packaging ideas from your core design team. With the Pad & Quill leather cases for phones and tablets, the founder's wife came up with the elegant wrapping concept, their college-aged daughter suggested using a Roman seal, and the package designers (Minneapolis-based Linnehan and Foy) thought up the idea of including unique sayings inside the package that encourage thinking outside of the box.