8 Startups That Have Mastered the Unboxing Experience

Henri’s Reserve
Henri’s Reserve
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4. Henri’s Reserve

The packaging design for this small business, which sells champagne to connoisseurs, is a testament to how a tiny company can differentiate. Henri's Reserve started in 2011 and explored a few stock packaging options like wooden boxes, but decided to work with Margaret Hurst, a professor at Parsons The New School for Design in New York. The illustrations have a unique whimsical look that draws your attention. Most importantly, instead of using the standard wine box design, they created inexpensive printed tubes in runs of 500-1000 units.