8 Startups That Have Mastered the Unboxing Experience

Janie’s Cakes
Janie’s Cakes
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3. Janie’s Cakes

Packaging design fits into three categories: the product itself, the box that contains the product and how that is presented to the customer, and then the shipping box you use to send the product across the country. Janie's Cakes, based in Texas, uses a yellow, blue, and white theme for their product box and shipping box. And, even the pound cake inside is the same yellow as the box coloring. The consistent look -- which even carries over to the company's website -- helps build anticipation when the box arrives at a customer's door step.