8 Startups That Have Mastered the Unboxing Experience
2. Sir Lancelot’s Armor Holy Grail
Jazzing up the packaging for a screen protector is a tall order. Essentially a thin plastic sheet you place over your smartphone, the product itself is not that exciting. Sir Lancelot's Armor uses a metal box packed with thick foam for its Holy Grail protector. When you open the package, you can almost hear the Monty Python angelic choir. The metal box also serves a double purpose: it's essentially immune to any shipping mishaps and easy to open. The case, company logo, and product name all work in tandem to encourage product identification.