8 Startups That Have Mastered the Unboxing Experience

Fuzz Therapy
Fuzz Therapy
2 of 9

1. Fuzz Therapy

If you purchase one of these teddy bears as a gift for someone, know that there's a story behind the gift box -- and the company. Julee Shepard started Fuzz Therapy about 18 months ago after sending a gift to her sister-in-law, who had metastatic breast cancer and died in 2012. Shepard realized how even the unboxing experience can become a cherished moment. The original box design, made in China, cost $11,000 for a 1,000 sample run and consisted of a slide-out drawer, but gift recipients sometimes struggled to rip off the front cover. The new box, designed by Yes Packaging in Chicago, folds open easily to reveal the gifts inside.