10 Overrated Business Books (and What to Read Instead)

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4. The Long Tail

The Internet was supposed to have a positive impact on the culture business (music, books, periodicals, video) by the creation of niche markets. What's happened instead is that only mega-hits make any money.

Read this instead: "Free Ride," because it explains how government failure to enforce copyright law has enabled parasites (including big companies like Google) to make money on stolen intellectual property.