The Best of Inc.'s Feature Stories in 2013

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13 of 19

Debunking the Myth of Innovation

There's nothing wrong--and plenty that is right--with trying to innovate. But what if innovation is not the panacea it's said to be? Can't you simply work hard, heed your customers, and manage your business very, very well? Adam Bluestein breaks down the longstanding myths--and delivers the facts. Read it now.