The Best of Inc.'s Feature Stories in 2013

Andrew Hetherington
11 of 19

Do Not Cross Crossfit

"There was a point that spring when I felt like I saw CrossFit everywhere—on TV, in my neighborhood, and especially on Facebook, where old friends of mine had started posting obsessively about their best CrossFit times," says Inc. senior writer Burt Helm. Once he met Greg Glassman, the founder of Crossfit, Helm says he was blown away by how charismatic he was--and by how fast the business was growing.

He dug into the story--and even trained at several Crossfit gyms, or "boxes." He also attended a CrossFit certification class--and, to his surprise, passed. "I'm technically a CrossFit certified trainer now," Helm says. Read it now.