The Best Books for Business Owners of 2009

Exploiting Chaos by Jeremy Gutsche
7 of 15

Exploiting Chaos by Jeremy Gutsche

Good things can happen, even in bad economies. In fact, they often do. Gutsche uses 150 case studies—presented in an appealing, magazine-like format—to demonstrate how smart entrepreneurs have figured out ways to profit from economic uncertainty. “Innovation is not about market timing,” he reminds readers. “It’s about creating something that fulfills an unmet need.” Recommended by Jack Covert.