Most Talked About Inc. Stories of 2013

Andrew Hetherington
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Do Not Cross Crossfit

Inc. Senior Writer Burt Helm pulls back the curtain on the wizard behind the CrossFit empire in his piece, "Do Not Cross CrossFit." Featured in the July issue of Inc. Magazine, Helm's story dives into Greg Glassman's business outlook and the lengths to which he will go in order to protect the CrossFit brand. "Do I admire [Glassman]? Not really. Do I admire his business acumen and his indomitable passion? Absolutely! But who cares what I think," commented Kevin Norris.