4 Smart Ways To Use Augmented Reality

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Heinz / Blippar

Heinz Ketchup

Developer: Blippar

How it works: Open the Blippar app on a smartphone or tablet and point it at a bottle of Heinz ketchup. Onscreen, recipes and videos appear to emerge from the label.

Result: Consumers have used the app more than 650,000 times (and counting).