Catching up With Last Year's 30 Under 30
Even in its early days, Pinterest was nothing less than a social media star. Now the site is the biggest traffic generator for e-commerce websites, according to Monetate's quarterly report, and has largely positioned itself as a Google-type search engine, as AdAge's Eric Fulwiler notes.
In May, Pinterest launched "rich pins," which include information such as prices and where to buy. It's a feature that speaks to the company's move toward SAO--social aggregation optimization, which means Pinterest will play an even larger role in helping brands create discoverable, shareable content.