Catching up With Last Year's 30 Under 30

Image via Pinterest; Courtesy Company
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Pinterest

Even in its early days, Pinterest was nothing less than a social media star. Now the site is the biggest traffic generator for e-commerce websites, according to Monetate's quarterly report, and has largely positioned itself as a Google-type search engine, as AdAge's Eric Fulwiler notes.

In May, Pinterest launched "rich pins," which include information such as prices and where to buy. It's a feature that speaks to the company's move toward SAO--social aggregation optimization, which means Pinterest will play an even larger role in helping brands create discoverable, shareable content.