Catching up With Last Year's 30 Under 30

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Back to the Roots

Nikhil Arora and Alex Valez of Back to the Roots have kept busy over the past year, adding a cool new aquaphonics product to their roster called the AquaFarm. The product garnered enough buzz to get the founders on NBC's "Today Show" as well as the TED Talk conference, and other programs.

Back to the Roots is also highly visible online, thanks to their keen understanding of Facebook. When the founders noticed parents and kids were sharing photos of their kits, they donated kits to elementary schools in exchange for posted photos.

Not only did their Facebook page soar to 20,000 likes in a year, that community helped drive their second successful Kickstarter campaign for the AquaFarm.